普通的冷邮件会被忽略。引用潜在客户实际在线状态的个性化电子邮件会得到回复。本教程构建了一个 SERP 审核管道，用于研究每个潜在客户的公司，找到其排名靠前的页面，识别内容差距并生成个性化的电子邮件开头行。每次审核需要 2-3 个搜索查询（0.010-0.015 美元），并为您的电子邮件生成可操作的情报。
前置条件
- 已安装 Python 3.9+
- 请求已安装库
- 来自 scavio.dev 的 Scavio API 密钥
- 潜在公司名称或域名列表
操作指南
步骤 1: 定义您的潜在客户列表
加载潜在公司进行审计。每个人都有一个小型 SERP 研究课程。
Python
prospects = [
{'name': 'Acme SaaS', 'domain': 'acmesaas.com', 'contact': '[email protected]'},
{'name': 'TechFlow', 'domain': 'techflow.io', 'contact': '[email protected]'},
{'name': 'DataSync Pro', 'domain': 'datasyncpro.com', 'contact': '[email protected]'},
]
queries_per_prospect = 3 # brand, competitors, content
total_cost = len(prospects) * queries_per_prospect * 0.005
print(f'{len(prospects)} prospects x {queries_per_prospect} queries each')
print(f'Estimated cost: ${total_cost:.3f}')步骤 2: 为每个潜在客户运行 SERP 审核
搜索公司名称、竞争对手及其内容以建立个人资料。
Python
import requests, os, time
SCAVIO_KEY = os.environ['SCAVIO_API_KEY']
def search(query: str) -> list:
resp = requests.post('https://api.scavio.dev/api/v1/search',
headers={'x-api-key': SCAVIO_KEY, 'Content-Type': 'application/json'},
json={'query': query, 'country_code': 'us', 'num_results': 10})
return resp.json().get('organic_results', [])
def audit_prospect(prospect: dict) -> dict:
name = prospect['name']
domain = prospect['domain']
# Query 1: Brand presence
brand_results = search(f'{name} reviews')
brand_mentions = len([r for r in brand_results if domain in r.get('link', '')])
# Query 2: Competitor landscape
competitor_results = search(f'{name} alternatives competitors 2026')
competitors = [r['title'].split(' - ')[0] for r in competitor_results[:3]
if domain not in r.get('link', '')]
# Query 3: Content presence
content_results = search(f'site:{domain}')
top_pages = [r['title'] for r in content_results[:5]]
time.sleep(0.3)
return {
'prospect': name,
'brand_mentions_in_top10': brand_mentions,
'competitors': competitors[:3],
'top_pages': top_pages,
'has_blog': any('blog' in r.get('link', '').lower() for r in content_results)
}
# Audit first prospect
audit = audit_prospect(prospects[0])
for key, val in audit.items():
print(f' {key}: {val}')步骤 3: 生成个性化的电子邮件开头行
使用审核数据为每个潜在客户制定个性化的开场白。参考他们的实际内容和竞争地位。
Python
def generate_opening(audit: dict) -> str:
name = audit['prospect']
templates = []
if audit['has_blog']:
page = audit['top_pages'][0] if audit['top_pages'] else ''
templates.append(
f'I noticed {name} has been publishing content like "{page[:40]}" -- '
f'curious if you are tracking how that ranks against {audit["competitors"][0] if audit["competitors"] else "competitors"}.'
)
if audit['brand_mentions_in_top10'] < 3:
templates.append(
f'{name} only appears {audit["brand_mentions_in_top10"]} times in the top 10 '
f'for brand searches. That is a quick win we could help with.'
)
if audit['competitors']:
templates.append(
f'Noticed {audit["competitors"][0]} is showing up in "{name} alternatives" '
f'searches -- are you monitoring that?'
)
return templates[0] if templates else f'Researched {name} and found some ranking opportunities.'
# Generate for all prospects
for p in prospects:
audit = audit_prospect(p)
opening = generate_opening(audit)
print(f'To: {p["contact"]}')
print(f'Opening: {opening}')
print()Python 示例
Python
import requests, os, time
SCAVIO_KEY = os.environ['SCAVIO_API_KEY']
def search(query):
resp = requests.post('https://api.scavio.dev/api/v1/search',
headers={'x-api-key': SCAVIO_KEY, 'Content-Type': 'application/json'},
json={'query': query, 'country_code': 'us', 'num_results': 10})
return resp.json().get('organic_results', [])
def audit(name, domain):
brand = search(f'{name} reviews')
competitors = search(f'{name} alternatives 2026')
content = search(f'site:{domain}')
return {
'mentions': len([r for r in brand if domain in r.get('link', '')]),
'competitors': [r['title'].split(' - ')[0] for r in competitors[:3]],
'top_pages': [r['title'] for r in content[:3]]
}
result = audit('Acme SaaS', 'acmesaas.com')
print(f'Brand mentions: {result["mentions"]}')
print(f'Competitors: {", ".join(result["competitors"])}')JavaScript 示例
JavaScript
const SCAVIO_KEY = process.env.SCAVIO_API_KEY;
async function search(query) {
const resp = await fetch('https://api.scavio.dev/api/v1/search', {
method: 'POST',
headers: { 'x-api-key': SCAVIO_KEY, 'Content-Type': 'application/json' },
body: JSON.stringify({ query, country_code: 'us', num_results: 10 })
});
return (await resp.json()).organic_results || [];
}
async function audit(name, domain) {
const brand = await search(`${name} reviews`);
const competitors = await search(`${name} alternatives 2026`);
return {
mentions: brand.filter(r => r.link?.includes(domain)).length,
competitors: competitors.slice(0, 3).map(r => r.title.split(' - ')[0])
};
}
audit('Acme SaaS', 'acmesaas.com').then(r => {
console.log(`Mentions: ${r.mentions}`);
console.log(`Competitors: ${r.competitors.join(', ')}`);
});预期输出
JSON
3 prospects x 3 queries each
Estimated cost: $0.045
prospect: Acme SaaS
brand_mentions_in_top10: 2
competitors: ['RivalCRM', 'BetterSaaS', 'CloudTools']
top_pages: ['Acme SaaS - All-in-One CRM', 'Acme Blog: Sales Tips']
has_blog: True
To: jan[email protected]
Opening: I noticed Acme SaaS has been publishing content like "Acme Blog: Sales Tips" -- curious if you are tracking how that ranks against RivalCRM.