TikTok Creator Quality Score

A D2C skincare brand vets 50 creators via Scavio TikTok API ($0.50 total). Scoring: 8 creators score above 80/100 (high engagement, consistent skincare content, active posting). 15 score 50-80 (good engagement but mixed content themes). 27 score below 50 (low engagement or inconsistent posting). The brand partners with the top 8 creators, avoiding $4,000+ in wasted partnership fees on low-quality creators.

TikTok Creator Quality Score is relevant to TikTok. Scavio provides a unified API to access data from all of these platforms.

Brands spend $50-500+ per TikTok creator partnership for UGC and sponsored content. Vetting creators manually by scrolling profiles is slow and subjective. A quality score based on API data provides consistent, scalable evaluation. Scoring components: (1) Engagement rate -- (likes + comments + shares) / views across recent posts. Healthy range: 3-10%. Below 2% suggests bought followers or disengaged audience. Above 15% on large accounts is suspicious. Score: 5-10% = high, 3-5% = medium, below 3% = low. (2) Posting frequency -- average posts per week over the last 30 days. Active creators post 3-7 times/week. Less than 1 post/week suggests inconsistent partnerships. (3) Content theme consistency -- measure how many of the creator's recent posts relate to the brand's category. A fitness brand wants creators whose content is primarily fitness, not random. API data: analyze video descriptions and hashtags for category keywords. (4) Follower-to-engagement ratio -- high follower count with low engagement suggests inflated following. API cost for scoring: profile query (1 request) + recent posts query (1 request) = 2 requests per creator at $0.005 each = $0.01/creator via Scavio TikTok API. Vetting 100 creators = $1.00. Compare to influencer platforms charging $200-500/month for similar data. Endpoints: POST api.scavio.dev/api/v1/tiktok/user/info (profile data) and POST api.scavio.dev/api/v1/tiktok/user/posts (recent posts). Auth: Authorization: Bearer {api_key}.