TikTok Audience Overlap Analysis

import requests API_KEY = "your_scavio_key" creators = ["creator_a", "creator_b"] hashtag_sets = {} for creator in creators: res = requests.post( "https://api.scavio.dev/api/v1/tiktok/user/posts", headers={"Authorization": f"Bearer {API_KEY}"}, json={"username": creator}, ) posts = res.json().get("posts", []) tags = set() for p in posts: tags.update(p.get("hashtags", [])) hashtag_sets[creator] = tags overlap = hashtag_sets["creator_a"] & hashtag_sets["creator_b"] print(f"Shared hashtags: {len(overlap)} / {len(hashtag_sets['creator_a'] | hashtag_sets['creator_b'])}")

TikTok Audience Overlap Analysis is relevant to TikTok. Scavio provides a unified API to access data from all of these platforms.

TikTok audience overlap analysis helps brands identify creators whose audiences match their target demographic, find collaboration partners, and understand competitive audience dynamics. Without TikTok's native analytics (limited to your own account), API-based analysis is the only way to compare audiences across creators you do not own. Analysis methods using Scavio TikTok API: (1) Content theme overlap -- search for videos from two creators, analyze content themes (product categories, topics, aesthetics). Creators with similar content themes likely share audience segments. (2) Hashtag co-occurrence -- extract hashtags from each creator's recent videos. Calculate the Jaccard similarity of hashtag sets. High overlap = similar audience targeting. (3) Comment cross-pollination -- extract comments from both creators' videos. Look for usernames appearing in both comment sections. High cross-commenter rate = high audience overlap. (4) Engagement pattern matching -- compare engagement metrics (like/view ratio, comment/view ratio) across similar content types. Similar ratios suggest similar audience demographics. Cost for a 10-creator overlap analysis: 10 profile queries + 50 video queries + 20 comment queries = 80 requests at $0.005 = $0.40. Compare to influencer marketing platforms that charge $200-500/mo for similar audience insights. Limitations: API-based overlap analysis provides directional signals, not precise audience overlap percentages. TikTok's native Creator Marketplace provides more precise overlap data but only for authorized brand accounts. API analysis is best used as a screening tool to identify promising creators before investing in formal partnership evaluation.