Overview
Runs your list of money keywords through Google daily, captures the top sponsored listings, and diffs the headlines and descriptions against yesterday. When a competitor changes their copy you get a Slack alert. Indispensable for PPC managers who need to know when rivals test new angles.
Trigger
Cron schedule (daily at 9 AM UTC)
Schedule
Runs daily at 9 AM UTC
Workflow Steps
1
Load keyword list
Read money keywords from a CSV or Google Sheet.
2
Search Google per keyword
Capture sponsored and organic top positions.
3
Parse ad copy
Extract headline, description, URL, and advertiser name from sponsored slots.
4
Diff vs yesterday
Compare today's ad copy to yesterday's snapshot.
5
Slack alert on change
Post a summary of new ad copy to a Slack channel.
Python Implementation
Python
import requests, os, json
from pathlib import Path
API_KEY = os.environ["SCAVIO_API_KEY"]
def ads_for(keyword):
r = requests.post("https://api.scavio.dev/api/v1/search",
headers={"x-api-key": API_KEY},
json={"query": keyword, "include_ads": True})
return r.json().get("ads", [])
snapshot = {}
for kw in ["best crm", "project management software"]:
snapshot[kw] = [(a["advertiser"], a["headline"]) for a in ads_for(kw)]
Path("ads.json").write_text(json.dumps(snapshot, indent=2))JavaScript Implementation
JavaScript
const API_KEY = process.env.SCAVIO_API_KEY;
async function ads(keyword) {
const r = await fetch("https://api.scavio.dev/api/v1/search", {
method: "POST",
headers: { "x-api-key": API_KEY, "content-type": "application/json" },
body: JSON.stringify({ query: keyword, include_ads: true }),
});
return (await r.json()).ads ?? [];
}
console.log(await ads("best crm"));Platforms Used
Web search with knowledge graph, PAA, and AI overviews