Workflow

Cross-Platform Brand Sentiment Daily

Monitor brand sentiment across Google, Reddit, TikTok, and YouTube daily with one API. Detect reputation shifts before they become crises.

Overview

Track brand mentions and sentiment across Google search results, Reddit discussions, TikTok comments, and YouTube videos from a single API. Compare sentiment patterns across platforms to detect early reputation shifts and respond before they escalate.

Trigger

Daily cron at 06:00 UTC

Schedule

Daily at 06:00 UTC

Workflow Steps

1

Search Google for brand mentions

Query Google for your brand name plus sentiment-loaded terms like 'review', 'complaint', 'alternative to' to find public sentiment pages.

2

Search Reddit for brand discussions

Query Reddit for recent posts and comments mentioning your brand. Extract thread sentiment from upvote ratios and comment tone.

3

Search TikTok for brand content

Search TikTok videos mentioning your brand. Check video engagement and sample comments for sentiment signals.

4

Compare cross-platform sentiment

Aggregate sentiment signals across platforms. Flag when one platform shows significantly more negative sentiment than others.

5

Generate sentiment report

Output a daily report with per-platform sentiment scores, notable mentions, and trend direction.

Python Implementation

Python
import requests, os

H_SEARCH = {"x-api-key": os.environ["SCAVIO_API_KEY"], "Content-Type": "application/json"}
H_TIKTOK = {"Authorization": f"Bearer {os.environ['SCAVIO_API_KEY']}", "Content-Type": "application/json"}
BASE = "https://api.scavio.dev"

def check_platform(brand, platform, extra_params=None):
    params = {"query": f"{brand} review", "count": 10}
    if platform == "tiktok":
        resp = requests.post(f"{BASE}/api/v1/tiktok/search/videos",
            headers=H_TIKTOK, json=params).json()
        items = resp["data"].get("videos", [])
        return [{"title": v.get("desc", "")[:80], "engagement": v.get("statistics", {}).get("digg_count", 0)} for v in items]
    else:
        params["platform"] = platform
        if extra_params:
            params.update(extra_params)
        resp = requests.post(f"{BASE}/api/v1/search",
            headers=H_SEARCH, json=params).json()
        results = resp.get("organic_results", []) or resp.get("posts", [])
        return [{"title": r.get("title", r.get("text", ""))[:80]} for r in results[:10]]

brand = "your_brand"
for platform in ["google", "reddit", "tiktok"]:
    mentions = check_platform(brand, platform)
    print(f"{platform}: {len(mentions)} mentions found")

JavaScript Implementation

JavaScript
const BASE = "https://api.scavio.dev";
const H = { "x-api-key": process.env.SCAVIO_API_KEY, "Content-Type": "application/json" };

async function checkBrand(brand) {
  for (const platform of ["google", "reddit"]) {
    const resp = await fetch(`${BASE}/api/v1/search`, {
      method: "POST", headers: H,
      body: JSON.stringify({ query: `${brand} review`, platform, count: 10 })
    }).then(r => r.json());
    const results = resp.organic_results || resp.posts || [];
    console.log(`${platform}: ${results.length} mentions`);
  }
}

checkBrand("your_brand");

Platforms Used

Google

Web search with knowledge graph, PAA, and AI overviews

Reddit

Community, posts & threaded comments from any subreddit

TikTok

Trending video, creator, and product discovery

YouTube

Video search with transcripts and metadata

Frequently Asked Questions

Track brand mentions and sentiment across Google search results, Reddit discussions, TikTok comments, and YouTube videos from a single API. Compare sentiment patterns across platforms to detect early reputation shifts and respond before they escalate.

This workflow uses a daily cron at 06:00 utc. Daily at 06:00 UTC.

This workflow uses the following Scavio platforms: google, reddit, tiktok, youtube. Each platform is called via the same unified API endpoint.

Yes. Scavio's free tier includes 250 credits per month with no credit card required. That is enough to test and validate this workflow before scaling it.

Cross-Platform Brand Sentiment Daily

Monitor brand sentiment across Google, Reddit, TikTok, and YouTube daily with one API. Detect reputation shifts before they become crises.