Cold Email Outreach with SERP Audit Personalization

import requests, os, json

API_KEY = os.environ["SCAVIO_API_KEY"]
H = {"x-api-key": API_KEY, "Content-Type": "application/json"}

def serp_audit(company: str, domain: str) -> dict:
    resp = requests.post(
        "https://api.scavio.dev/api/v1/search",
        headers=H,
        json={"query": company, "country_code": "us"},
        timeout=10,
    )
    data = resp.json()
    organic = data.get("organic_results", [])
    positions = [r["position"] for r in organic if domain in r.get("link", "")]
    top_result = organic[0] if organic else {}
    return {
        "company": company,
        "domain": domain,
        "positions": positions,
        "has_aio": bool(data.get("ai_overview")),
        "has_kg": bool(data.get("knowledge_graph")),
        "top_competitor": top_result.get("link", "") if top_result and domain not in top_result.get("link", "") else None,
    }

def generate_hook(audit: dict) -> str:
    if not audit["has_aio"]:
        return f"{audit['company']} is not appearing in Google AI Overviews for brand searches. Competitors are getting that visibility instead."
    if audit["top_competitor"]:
        return f"{audit['top_competitor'].split('/')[2]} currently outranks {audit['company']} for brand searches on Google."
    if not audit["positions"]:
        return f"{audit['company']} does not appear in the first page of Google results for its own brand name."
    return f"{audit['company']} ranks at position {audit['positions'][0]} for brand searches."

prospects = [{"company": "Acme Corp", "domain": "acme.com"}]
for p in prospects:
    audit = serp_audit(p["company"], p["domain"])
    hook = generate_hook(audit)
    print(f"To: {p['company']}\nHook: {hook}\n")

const H = {'x-api-key': process.env.SCAVIO_API_KEY, 'Content-Type': 'application/json'};

async function serpAudit(company, domain) {
  const r = await fetch('https://api.scavio.dev/api/v1/search', {method:'POST', headers:H, body:JSON.stringify({query:company, country_code:'us'})});
  const d = await r.json();
  const organic = d.organic_results||[];
  const positions = organic.filter(r=>(r.link||'').includes(domain)).map(r=>r.position);
  const top = organic[0];
  return {company, domain, positions, hasAio:!!d.ai_overview, hasKg:!!d.knowledge_graph,
    topCompetitor:top && !(top.link||'').includes(domain) ? top.link : null};
}

function generateHook(audit) {
  if (!audit.hasAio) return audit.company+' is not appearing in Google AI Overviews for brand searches.';
  if (audit.topCompetitor) return audit.topCompetitor.split('/')[2]+' currently outranks '+audit.company+' for brand searches.';
  if (!audit.positions.length) return audit.company+' does not appear on the first page of Google for its own brand name.';
  return audit.company+' ranks at position '+audit.positions[0]+' for brand searches.';
}

const prospects = [{company:'Acme Corp', domain:'acme.com'}];
for (const p of prospects) {
  const audit = await serpAudit(p.company, p.domain);
  console.log('To: '+p.company+'\nHook: '+generateHook(audit)+'\n');
}