Workflow

Cold Email First Campaign Workflow (Niche Vertical)

Pick Instantly or Smartlead → warmup → list build → per-prospect Scavio research → hyper-niched openings → send → measure.

Overview

End-to-end workflow for a first-time cold email campaign in a hyper-niched vertical. Personalization research per prospect via Scavio, sending via Instantly or Smartlead.

Trigger

Manual (campaign launch)

Schedule

Per campaign (one-shot launch)

Workflow Steps

1

Pick sender platform: Instantly or Smartlead at entry tier

$30-47/mo Instantly Growth or $39/mo Smartlead Basic.

2

Set up sender domain warmup discipline

2-4 weeks warmup before high-volume sends. Sender reputation > tool brand.

3

Build target list with niche filters

B2B contact database (Instantly lead-gen plan) or your own scrape.

4

Per-prospect Scavio research

Site latest news + AI Overview on the company + Reddit signal.

5

Generate hyper-niched opening lines per prospect

LLM with research context produces 1-2 specific openers.

6

Send + measure: open, reply, reply quality

First 200 sends per sender; track quality not just open rates.

Python Implementation

Python
import requests, os
H = {'x-api-key': os.environ['SCAVIO_API_KEY']}

def per_prospect_research(name, domain):
    s = requests.post('https://api.scavio.dev/api/v1/search', headers=H, json={'query': f'site:{domain} latest news 2026'}).json()
    a = requests.post('https://api.scavio.dev/api/v1/search', headers=H, json={'query': f'{name} 2026', 'include_ai_overview': True}).json()
    return {'site_news': s.get('organic_results', [])[:3], 'ai_overview': a.get('ai_overview')}

JavaScript Implementation

JavaScript
// Same shape in TS / Node.

Platforms Used

Google

Web search with knowledge graph, PAA, and AI overviews

Reddit

Community, posts & threaded comments from any subreddit

Frequently Asked Questions

End-to-end workflow for a first-time cold email campaign in a hyper-niched vertical. Personalization research per prospect via Scavio, sending via Instantly or Smartlead.

This workflow uses a manual (campaign launch). Per campaign (one-shot launch).

This workflow uses the following Scavio platforms: google, reddit. Each platform is called via the same unified API endpoint.

Yes. Scavio's free tier includes 500 credits per month with no credit card required. That is enough to test and validate this workflow before scaling it.

Cold Email First Campaign Workflow (Niche Vertical)

Pick Instantly or Smartlead → warmup → list build → per-prospect Scavio research → hyper-niched openings → send → measure.