Workflow

Automated Prospecting, Enrichment, and Outreach Workflow

End-to-end workflow: discover leads via Google Maps, enrich with search data, score for fit, and push to outreach tools. Under $0.03 per qualified lead.

Overview

Sales teams stitch together 3-5 tools for prospecting: a lead finder, an enrichment service, a scoring model, and an outreach tool. Each has per-seat pricing and annual contracts. This workflow replaces the first three with search API calls at $0.005/query and pipes qualified leads directly to the existing outreach tool.

Trigger

Daily cron at 5 AM UTC or triggered when new target industries are added.

Schedule

Daily at 5 AM UTC

Workflow Steps

1

Discover Leads via Google Maps

Search Google Maps for businesses in target industries and locations. Extract name, phone, address, rating, and website.

2

Enrich Leads via Google Search

For each lead, search Google for the company name to pull description, recent news, tech stack signals, and social profiles.

3

Score Leads Based on Signals

Score each lead based on rating, review count, website presence, and enrichment signals. Assign A/B/C tiers.

4

Push Qualified Leads to Outreach Tool

Push A-tier and B-tier leads to the outreach tool (Instantly, Lemlist, or HubSpot) with personalized data fields populated.

Python Implementation

Python
import requests, os

API_KEY = os.environ["SCAVIO_API_KEY"]

def discover_and_enrich(industry: str, location: str) -> list:
    # Discover via Maps
    resp = requests.post(
        "https://api.scavio.dev/api/v1/search",
        headers={"x-api-key": API_KEY, "Content-Type": "application/json"},
        json={"query": f"{industry} {location}", "platform": "google-maps", "country_code": "us"},
        timeout=15,
    )
    leads = []
    for place in resp.json().get("local_results", []):
        if not place.get("phone") or (place.get("rating", 0) < 3.5):
            continue
        # Enrich
        enrich = requests.post(
            "https://api.scavio.dev/api/v1/search",
            headers={"x-api-key": API_KEY, "Content-Type": "application/json"},
            json={"query": place.get("title", ""), "country_code": "us"},
            timeout=10,
        ).json()
        score = "A" if place.get("rating", 0) >= 4.5 and place.get("reviews", 0) >= 50 else "B" if place.get("rating", 0) >= 4.0 else "C"
        leads.append({
            "name": place.get("title", ""),
            "phone": place.get("phone", ""),
            "rating": place.get("rating"),
            "score": score,
            "description": enrich.get("knowledge_graph", {}).get("description", ""),
        })
    return [l for l in leads if l["score"] in ("A", "B")]

qualified = discover_and_enrich("HVAC contractors", "Phoenix AZ")
print(f"{len(qualified)} qualified leads ready for outreach")

JavaScript Implementation

JavaScript
const H = {'x-api-key': process.env.SCAVIO_API_KEY, 'Content-Type': 'application/json'};
async function discoverAndEnrich(industry, location) {
  const r = await fetch('https://api.scavio.dev/api/v1/search', {method:'POST', headers:H, body:JSON.stringify({query:industry+' '+location, platform:'google-maps', country_code:'us'})});
  const d = await r.json();
  const leads = [];
  for (const p of (d.local_results||[]).filter(p=>p.phone && (p.rating||0)>=3.5)) {
    const er = await fetch('https://api.scavio.dev/api/v1/search', {method:'POST', headers:H, body:JSON.stringify({query:p.title, country_code:'us'})});
    const ed = await er.json();
    const score = (p.rating||0)>=4.5 && (p.reviews||0)>=50 ? 'A' : (p.rating||0)>=4.0 ? 'B' : 'C';
    if (score==='A'||score==='B') leads.push({name:p.title, phone:p.phone, rating:p.rating, score, description:ed.knowledge_graph?.description||''});
  }
  return leads;
}
const leads = await discoverAndEnrich('HVAC contractors','Phoenix AZ');
console.log(leads.length+' qualified leads');

Platforms Used

Google Maps

Local business search with ratings and contact info

Google

Web search with knowledge graph, PAA, and AI overviews

Frequently Asked Questions

Sales teams stitch together 3-5 tools for prospecting: a lead finder, an enrichment service, a scoring model, and an outreach tool. Each has per-seat pricing and annual contracts. This workflow replaces the first three with search API calls at $0.005/query and pipes qualified leads directly to the existing outreach tool.

This workflow uses a daily cron at 5 am utc or triggered when new target industries are added.. Daily at 5 AM UTC.

This workflow uses the following Scavio platforms: google-maps, google. Each platform is called via the same unified API endpoint.

Yes. Scavio's free tier includes 250 credits per month with no credit card required. That is enough to test and validate this workflow before scaling it.

Automated Prospecting, Enrichment, and Outreach Workflow

End-to-end workflow: discover leads via Google Maps, enrich with search data, score for fit, and push to outreach tools. Under $0.03 per qualified lead.