An r/ClaudeAI post asked the question: should I fire my SEO vendor and use Claude? The answer is 'sometimes yes, with these tools'. This walks the end-to-end in-house SEO workflow.
Prerequisites
- Claude Code CLI
- Scavio API key
- (Optional) Ahrefs/Semrush export for keyword volumes
Walkthrough
Step 1: Attach Scavio MCP to Claude Code
One config line.
Bash
claude mcp add scavio https://mcp.scavio.dev/mcp --header 'x-api-key: $SCAVIO_API_KEY'Step 2: Run a competitor scan
Ask Claude to check top-3 competitors' top-ranking pages.
Text
# Inside Claude Code:
# 'Use scavio search to pull the top-10 SERP for [target keyword]. List the domains and their meta descriptions.'Step 3: Generate a keyword brief
Claude reads SERP + AI Overview citations + PAA box, drafts a brief.
Text
# 'Search [target keyword] with include_ai_overview: true. Pull the top-5 PAA questions. Draft a content brief covering all of them, with citations.'Step 4: Write the article
Claude drafts the article using the brief.
Text
# 'Write the article from the brief. Include the [N] citation markers next to claims drawn from the SERP sources.'Step 5: Track rank weekly
Re-run the search; compare positions over time.
Text
# Cron a weekly Scavio search; log organic_results[] positions per target URL.
# Plot in any chart tool (Streamlit / Grafana / Sheets).Python Example
Python
# Optional Python wrapper for the cron rank-tracking step.JavaScript Example
JavaScript
// Same — most of this is Claude Code interactions, not custom code.Expected Output
JSON
End-to-end SEO workflow: research, briefing, drafting, rank tracking. Cost: Claude Pro $20 + Scavio $30 = $50/mo. Honest constraint: technical SEO (schema, Core Web Vitals, link building) still needs a human.