An r/ClaudeCode thread asked how to wire Meta Ads MCP into Claude Code (terminal) — most tutorials show the claude.ai connector path only. This walks the CLI path, plus Scavio for live competitor SERP context.
Prerequisites
- Claude Code CLI
- Meta Business account with ads_management scope access
- Scavio API key
- (Optional) Google Ads MCP
Walkthrough
Step 1: Find a maintained Meta Ads MCP repo
Several exist; pick by recent commits + scope.
Bash
# Search GitHub for 'meta-ads-mcp' or 'facebook-ads-mcp'. Verify:
# - active commits in the last 90 days
# - explicit scope handling
# - reasonable licenseStep 2: Install per the repo's README and run the auth flow
OAuth or token in env var.
Bash
export META_ACCESS_TOKEN=...
claude mcp add meta-ads <node-or-python-cmd-from-repo>Step 3: Add Scavio MCP for competitor SERP context
Live ad-copy and competitor signal.
Bash
claude mcp add scavio https://mcp.scavio.dev/mcp --header 'x-api-key: $SCAVIO_API_KEY'Step 4: Set routing rules in Claude Code system prompt
Each MCP has a clear job.
Text
// 'For account/campaign/ad performance lookups, call meta-ads. For competitor ad copy, recent SERP for keywords, or Reddit signal on ad creative, call scavio.'Step 5: Run a daily ad-account audit
End-to-end pattern.
Text
// 'Pull the last 7 days of campaign performance from meta-ads. For each underperforming campaign, run scavio competitor SERP for the campaign keyword. Suggest 3 creative variations.'Step 6: OAuth scope warning
Read scopes before approval.
Text
// 'ads_management' lets the agent edit/spend. Use a sandbox account first; gate edits behind explicit user confirmation.Python Example
Python
# Per-account-month: 50 reports + 30 competitor SERP = ~80 calls × $0.0043 = $0.34.JavaScript Example
JavaScript
// CLI MCP setup; no JS application code.Expected Output
JSON
Claude Code (terminal) with Meta Ads MCP attached + Scavio for competitor SERP context. Daily ad audits + creative suggestions in one session.