Solution

Local Lead Discovery with SERP Enrichment Pipeline

Sales teams manually search Google Maps for local businesses, copy contact info into spreadsheets, then search each business individually to qualify them. The process takes hours p

The Problem

Sales teams manually search Google Maps for local businesses, copy contact info into spreadsheets, then search each business individually to qualify them. The process takes hours per territory and produces inconsistent data. Leads go stale before outreach starts because the discovery-to-contact cycle is too slow.

The Scavio Solution

Automate local lead discovery with Scavio's Google Maps and search APIs. Query Google Maps for businesses by category and location, then enrich each lead with SERP data: website, reviews, social profiles, and recent news. The pipeline outputs qualified leads with enrichment data ready for outreach.

Before

Sales rep spends 3 hours manually searching Google Maps, copying business names, then Googling each one. Gets 20 leads per session. Data is incomplete and inconsistent.

After

Pipeline discovers 100 leads in 10 minutes. Each lead has Google Maps data, website, reviews, social profiles, and recent SERP mentions. Cost: ~$1 in API credits.

Who It Is For

Sales teams and lead gen agencies who need to discover and qualify local businesses at scale without manual Google Maps browsing.

Key Benefits

  • 100 qualified leads in 10 minutes vs 3 hours manual work
  • Google Maps discovery + SERP enrichment in one pipeline
  • Structured output ready for CRM import
  • ~$0.01 per enriched lead (2 API calls)
  • Consistent data quality across all leads

Python Example

Python
import requests, os, json

API_KEY = os.environ["SCAVIO_API_KEY"]
H = {"x-api-key": API_KEY, "Content-Type": "application/json"}

def discover_leads(category: str, location: str, limit: int = 20) -> list:
    """Discover local businesses via Google Maps."""
    resp = requests.post(
        "https://api.scavio.dev/api/v1/search",
        headers=H,
        json={"query": f"{category} in {location}", "platform": "google-maps", "country_code": "us"},
        timeout=15,
    )
    places = resp.json().get("local_results", [])[:limit]
    return [{"name": p.get("title", ""), "address": p.get("address", ""), "rating": p.get("rating"), "phone": p.get("phone", "")} for p in places]

def enrich_lead(business_name: str, location: str) -> dict:
    """Enrich a lead with SERP data."""
    resp = requests.post(
        "https://api.scavio.dev/api/v1/search",
        headers=H,
        json={"query": f"{business_name} {location}", "country_code": "us"},
        timeout=10,
    )
    data = resp.json()
    organic = data.get("organic_results", [])
    return {"website": organic[0].get("link", "") if organic else "", "serp_mentions": len(organic)}

leads = discover_leads("plumber", "Austin TX", limit=5)
for lead in leads:
    enrichment = enrich_lead(lead["name"], "Austin TX")
    lead.update(enrichment)
    print(f"{lead['name']}: {lead.get('website', 'N/A')} ({lead.get('rating', 'N/A')} stars)")

JavaScript Example

JavaScript
const H = {'x-api-key': process.env.SCAVIO_API_KEY, 'Content-Type': 'application/json'};

async function discoverLeads(category, location, limit=20) {
  const r = await fetch('https://api.scavio.dev/api/v1/search', {method:'POST', headers:H, body:JSON.stringify({query:category+' in '+location, platform:'google-maps', country_code:'us'})});
  const places = (await r.json()).local_results || [];
  return places.slice(0,limit).map(p=>({name:p.title||'', address:p.address||'', rating:p.rating, phone:p.phone||''}));
}

async function enrichLead(name, location) {
  const r = await fetch('https://api.scavio.dev/api/v1/search', {method:'POST', headers:H, body:JSON.stringify({query:name+' '+location, country_code:'us'})});
  const organic = (await r.json()).organic_results || [];
  return {website:organic[0]?.link||'', serpMentions:organic.length};
}

const leads = await discoverLeads('plumber', 'Austin TX', 5);
for (const lead of leads) {
  const e = await enrichLead(lead.name, 'Austin TX');
  Object.assign(lead, e);
  console.log(lead.name+': '+(lead.website||'N/A')+' ('+lead.rating+' stars)');
}

Platforms Used

Google Maps

Local business search with ratings and contact info

Google

Web search with knowledge graph, PAA, and AI overviews

Frequently Asked Questions

Sales teams manually search Google Maps for local businesses, copy contact info into spreadsheets, then search each business individually to qualify them. The process takes hours per territory and produces inconsistent data. Leads go stale before outreach starts because the discovery-to-contact cycle is too slow.

Automate local lead discovery with Scavio's Google Maps and search APIs. Query Google Maps for businesses by category and location, then enrich each lead with SERP data: website, reviews, social profiles, and recent news. The pipeline outputs qualified leads with enrichment data ready for outreach.

Sales teams and lead gen agencies who need to discover and qualify local businesses at scale without manual Google Maps browsing.

Yes. Scavio's free tier includes 250 credits per month with no credit card required. That is enough to validate this solution in your workflow.

Local Lead Discovery with SERP Enrichment Pipeline

Automate local lead discovery with Scavio's Google Maps and search APIs. Query Google Maps for businesses by category and location, then enrich each lead with SERP data: website, r