The Problem
Direct-to-consumer brands are invisible to AI shopping agents because those agents pull product data from Amazon, Google Shopping, and Walmart, not from independent brand websites. When a user asks an AI agent 'find me the best organic skincare brand,' the agent returns marketplace listings, not D2C sites. Brands that sell exclusively through their own storefronts get zero AI-driven discovery traffic.
The Scavio Solution
Use Scavio to understand how AI agents see your product category. Query Google with your product keywords to see which brands appear in organic results and AI Overviews. Query Amazon and Walmart to see marketplace visibility. Use the data to optimize your SEO for AI agent discovery: ensure your brand appears in the results that agents consume. Monitor whether your content gets cited in AI Overviews.
Before
Before the discovery audit, the D2C brand had no visibility into how AI agents surfaced competitors. They optimized for human browsers only, missing the growing channel of AI-assisted shopping where agents pull structured data from search results.
After
After running the audit pipeline, the brand identified 15 high-value keywords where competitors appeared in AI Overviews but they did not. Content updates targeting those gaps increased AI Overview citation rate from 0% to 12% within 8 weeks.
Who It Is For
D2C brand founders and marketers who want visibility into how AI shopping agents discover products. Ecommerce strategists evaluating channel mix between marketplace and direct-to-consumer.
Key Benefits
- Audit how AI agents see your product category across Google and Amazon
- Identify AI Overview citation gaps where competitors appear but you do not
- Track changes in AI agent discovery visibility over time
- Data-driven content optimization for AI shopping agent visibility
- Monitor marketplace vs D2C visibility for strategic channel decisions
Python Example
import requests
API_KEY = "your_scavio_api_key"
def discovery_audit(keywords: list[str], brand_domain: str) -> dict:
results = {"cited": [], "not_cited": [], "marketplace_only": []}
for kw in keywords:
res = requests.post(
"https://api.scavio.dev/api/v1/search",
headers={"x-api-key": API_KEY},
json={"platform": "google", "query": kw, "ai_overview": True},
timeout=15,
)
res.raise_for_status()
data = res.json()
ai = data.get("ai_overview")
organic_links = [r.get("link", "") for r in data.get("organic", [])[:10]]
brand_in_organic = any(brand_domain in link for link in organic_links)
brand_in_ai = False
if ai:
citations = [c.get("source", "") for c in ai.get("citations", [])]
brand_in_ai = any(brand_domain in cite for cite in citations)
if brand_in_ai:
results["cited"].append(kw)
elif brand_in_organic:
results["not_cited"].append(kw)
else:
results["marketplace_only"].append(kw)
return results
audit = discovery_audit(["best organic skincare", "natural face cream", "vegan moisturizer"], "mybrand.com")
print(f"Cited in AI Overview: {len(audit["cited"])} keywords")
print(f"In organic but not AI: {len(audit["not_cited"])} keywords")
print(f"Not visible at all: {len(audit["marketplace_only"])} keywords")JavaScript Example
const API_KEY = "your_scavio_api_key";
async function discoveryAudit(keywords, brandDomain) {
const results = { cited: [], notCited: [], invisible: [] };
for (const kw of keywords) {
const res = await fetch("https://api.scavio.dev/api/v1/search", {
method: "POST",
headers: { "x-api-key": API_KEY, "content-type": "application/json" },
body: JSON.stringify({ platform: "google", query: kw, ai_overview: true }),
});
const data = await res.json();
const organicLinks = (data.organic ?? []).slice(0, 10).map((r) => r.link ?? "");
const citations = (data.ai_overview?.citations ?? []).map((c) => c.source ?? "");
if (citations.some((c) => c.includes(brandDomain))) results.cited.push(kw);
else if (organicLinks.some((l) => l.includes(brandDomain))) results.notCited.push(kw);
else results.invisible.push(kw);
}
return results;
}
const audit = await discoveryAudit(["best organic skincare", "natural face cream"], "mybrand.com");
console.log(`AI cited: ${audit.cited.length}, Organic only: ${audit.notCited.length}, Invisible: ${audit.invisible.length}`);Platforms Used
Web search with knowledge graph, PAA, and AI overviews
Amazon
Product search with prices, ratings, and reviews