The Problem
Apollo.io is the standard tool for B2B lead enrichment, but its database coverage drops significantly for local SMBs. Restaurants, salons, contractors, medical practices, and other sub-50-employee local businesses often lack LinkedIn profiles that Apollo relies on. Sales teams targeting local SMBs find 30-50% of their target businesses missing from Apollo entirely, leaving gaps in their outreach pipeline.
The Scavio Solution
Use Scavio Google search to fill Apollo's local SMB gaps. Query '[service] in [city]' to get Google local pack results with business names, ratings, review counts, and addresses. These are businesses Apollo misses because they lack LinkedIn presence but are visible in Google search. Merge search API results with Apollo data for complete lead coverage.
Before
Before adding search API enrichment, the sales team's Apollo-only lead list for 'dentists in Phoenix' returned 45 results. Manual Google Maps research showed 200+ practices in the area. Half the target market was invisible.
After
After adding Scavio local search enrichment, the team queries 'dentists in Phoenix' via Scavio ($0.005) to get local pack results. Combined with Apollo data, lead coverage increased from 45 to 180 businesses. The search data adds ratings and review counts that Apollo does not provide, enabling quality-based lead scoring.
Who It Is For
Sales teams targeting local SMBs where Apollo's database has poor coverage. Lead gen agencies serving local service businesses. SDRs building outreach lists for sub-50-employee companies.
Key Benefits
- Fills Apollo's coverage gap for local SMBs
- Google local pack data includes ratings, reviews, and addresses
- One query per city/service combination at $0.005
- Complements Apollo rather than replacing it
- Lead scoring possible using review ratings and counts
Python Example
import requests
API_KEY = "your_scavio_api_key"
def find_local_smbs(service: str, cities: list[str]) -> list[dict]:
all_leads = []
for city in cities:
query = f"{service} in {city}"
res = requests.post(
"https://api.scavio.dev/api/v1/search",
headers={"x-api-key": API_KEY},
json={"platform": "google", "query": query},
timeout=15,
)
res.raise_for_status()
data = res.json()
for r in data.get("organic", [])[:10]:
all_leads.append({
"name": r.get("title", ""),
"link": r.get("link", ""),
"snippet": r.get("snippet", ""),
"city": city,
"service": service,
})
return all_leads
leads = find_local_smbs("dentist", ["Phoenix AZ", "Scottsdale AZ", "Tempe AZ"])
print(f"Found {len(leads)} local SMB leads")
for lead in leads[:5]:
print(f" {lead['city']}: {lead['name'][:60]}")JavaScript Example
const API_KEY = "your_scavio_api_key";
async function findLocalSMBs(service, cities) {
const leads = [];
for (const city of cities) {
const res = await fetch("https://api.scavio.dev/api/v1/search", {
method: "POST",
headers: { "x-api-key": API_KEY, "content-type": "application/json" },
body: JSON.stringify({ platform: "google", query: `${service} in ${city}` }),
});
const data = await res.json();
for (const r of (data.organic ?? []).slice(0, 10)) {
leads.push({ name: r.title ?? "", link: r.link ?? "", city, service });
}
}
return leads;
}
const leads = await findLocalSMBs("dentist", ["Phoenix AZ", "Scottsdale AZ"]);
console.log(`Found ${leads.length} leads`);Platforms Used
Web search with knowledge graph, PAA, and AI overviews