WhatsApp Business API

An agency uses Scavio to research local businesses (Google SERP rankings, competitor presence), then crafts personalized WhatsApp messages citing specific findings: 'Your competitor ranks #1 for [keyword] -- here is how to close the gap.' The WhatsApp Business API delivers these to opted-in prospects in Brazil, where WhatsApp is the primary business channel.

WhatsApp Business API is relevant to Google. Scavio provides a unified API to access data from all of these platforms.

WhatsApp Business API enables businesses to integrate WhatsApp messaging into their workflows: sending order confirmations, appointment reminders, support responses, and marketing messages. Unlike the WhatsApp Business app (designed for manual use), the API supports automation, chatbots, and integration with CRMs and agent pipelines. Pricing is conversation-based, typically $0.03-0.08 per conversation depending on region and conversation type (marketing, utility, authentication, service). For outreach and lead generation, WhatsApp Business API is powerful in messaging-first markets (Latin America, Southeast Asia, Middle East, parts of Africa) where email open rates are low and WhatsApp is the default business communication channel. Open rates on WhatsApp messages exceed 90% in these regions, compared to 15-25% for cold email. However, Meta enforces strict opt-in requirements: you cannot send unsolicited messages to users who have not initiated contact or opted in through another channel. The practical integration pattern for AI agents: use a search API to identify prospects and their pain points, craft personalized messages grounded in real data (their search rankings, competitor presence, market gaps), then deliver via WhatsApp for markets where messaging outperforms email. The key constraint is compliance -- every template message needs Meta pre-approval, and spam-like behavior risks account suspension.