Definition
Structured SERP data is parsed, typed JSON output from a search API that separates organic results, People Also Ask, Knowledge Graph, AI Overviews, Shopping results, and other SERP features into distinct fields. It replaces the need to parse raw HTML from search engine pages.
In Depth
When you scrape Google directly or use a raw scraping API, you get HTML that must be parsed to extract useful data. Structured SERP data skips this step: the API returns JSON with separate fields for each SERP feature. This matters for three reasons: (1) Maintenance: Google changes HTML layouts regularly, breaking custom parsers. Structured APIs handle parsing updates internally. (2) Token efficiency: structured JSON uses 600-800 tokens for a result set vs 4,000-8,000 for raw HTML, critical for LLM context windows. (3) Feature coverage: extracting Knowledge Graph, AI Overview citations, and Shopping data from raw HTML requires specialized parsers for each feature type. Scavio returns structured SERP data at $0.005/query across 6 platforms.
Example Usage
An AI agent needs to answer 'What is the current pricing for Notion?' A raw HTML fetch of Google's results page uses 6,000 tokens and contains navigation, scripts, and ads. A structured SERP API call returns 700 tokens of clean JSON: organic results with titles and snippets, PAA questions, and the Knowledge Graph panel showing Notion's pricing tiers.
Platforms
Structured SERP Data is relevant across the following platforms, all accessible through Scavio's unified API: