Definition
Google's local pack search results (the map-based business listings appearing for local queries) converted from visual SERP display into structured JSON containing business name, address, phone, rating, review count, hours, and ranking position.
In Depth
The Google local pack appears for queries with local intent (restaurants near me, plumber in Chicago, best dentist downtown) and displays 3 business listings with a map. For local SEO monitoring, lead generation, and competitive analysis, this visual data needs to be captured as structured JSON. Local pack structured data fields typically include: position (1-3 in the standard pack, 1-20 in extended results), business_name, address, phone, rating (1-5 stars), review_count, business_type/category, website_url, hours (open/closed status), and thumbnail_image_url. SERP APIs extract this data automatically. Scavio returns local pack results as part of Google search responses at $0.005/query. DataForSEO provides local pack data with additional fields (place_id, GPS coordinates) at $0.002/query live mode. Use cases for structured local pack data: local SEO monitoring (track your business position across target keywords daily), competitive mapping (identify which competitors appear in local packs for your keywords), lead generation (extract business contact information for outreach), reputation monitoring (track rating and review count changes over time), and market research (count businesses by category in a geography). Implementation example for local SEO monitoring: ```typescript const localKeywords = [ 'plumber san francisco', 'emergency plumber sf', 'plumbing repair near me' ]; // Query each keyword, extract local_pack array from response // Store: keyword, date, position, rating, review_count // Alert when position drops below 3 or rating decreases ``` Cost to monitor 50 local keywords daily: 50 x $0.005 x 30 = $7.50/mo via Scavio. This replaces manual Google Maps checking and provides historical trend data impossible to gather manually. The structured format enables automated alerting when a competitor enters the local pack or when your position drops.
Example Usage
The local SEO tool monitors 200 keywords daily via Scavio, extracting local pack positions for 15 client businesses. When a client dropped from position 1 to position 3 for 'best pizza downtown,' the system alerted within 24 hours, enabling rapid response.
Platforms
Local Pack Structured Data is relevant across the following platforms, all accessible through Scavio's unified API:
Related Terms
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Historical SERP Tracking
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