Intent Signal Lead Generation

A B2B SaaS company monitored Reddit and Google daily for intent signals: 'best project management tool for remote teams', '[competitor] alternative', 'switching from [competitor]'. Scavio search across both platforms cost $9/month (60 queries/day). They identified 45 high-intent prospects per month. With a 22% close rate on intent-qualified leads (vs 2% on cold outreach), they generated 10 new customers/month from a $9 search budget.

Intent Signal Lead Generation is relevant to Google, Reddit, YouTube, TikTok. Scavio provides a unified API to access data from all of these platforms.

Traditional lead generation optimizes for volume: scrape email lists, buy contact databases, blast cold outreach. Conversion rates are typically 1-3%. Intent signal lead generation inverts this: instead of finding people and hoping they are interested, you find signals of interest and work backward to the people. Intent signals include: Reddit posts asking for tool recommendations in your category, Google search trends showing rising interest in your solution space, YouTube comments on competitor product reviews, and TikTok content about problems your product solves. Monitoring these signals via search APIs reveals prospects at the moment they are actively evaluating solutions. A daily pipeline that searches Reddit for 'best [your category] tool' and Google for '[competitor] alternative' via Scavio costs roughly $0.30/day (60 searches across both platforms). The leads it surfaces are 5-10x more likely to convert than cold outreach because they are already in buying mode. Apollo and similar platforms (230M+ contacts, 97% email accuracy) provide the contact data layer, but they do not provide intent signals. The combination of intent detection (via search APIs) and contact enrichment (via Apollo or search-based enrichment) creates a qualified pipeline that outsells volume-based outreach.