Influencer Vetting API

The influencer vetting agent processes 100 creator applications by querying each profile's metrics, analyzing engagement rate relative to follower count, checking last 20 videos for view consistency, and flagging creators with sub-2% engagement or suspicious 500%+ follower growth months.

Influencer Vetting API is relevant to TikTok, YouTube. Scavio provides a unified API to access data from all of these platforms.

Influencer vetting APIs automate the due diligence process before brands invest in creator partnerships. With influencer marketing spend exceeding $30B globally in 2026, the risk of paying for fake engagement or misaligned audiences drives demand for programmatic vetting. Key vetting signals include: follower authenticity (percentage of real vs bot followers, estimated through engagement-to-follower ratios, follower growth patterns, and audience profile analysis), engagement quality (comments from real accounts vs generic bot comments like 'nice post', engagement rate relative to niche benchmarks), audience demographics (geographic distribution matching target markets, age/gender alignment with brand audience), content consistency (posting frequency, content quality stability, niche focus vs random topics), and brand safety (history of controversial content, association with problematic topics). Data sources for vetting include: platform-native data accessed through APIs like Scavio TikTok endpoints (profile stats, video performance, comment quality at $0.005/request), social listening platforms (historical mention data), and specialized fraud detection services (bot scoring algorithms). A typical vetting pipeline: query creator profile data (followers, following, post count, engagement metrics), analyze recent 20-50 posts for engagement consistency, check follower growth for suspicious spikes (bought followers), review comment quality on recent posts, verify audience geography matches campaign targets, and score overall authenticity on a 0-100 scale. Production implementations vet creators in bulk (50-500 per campaign brief), requiring efficient API usage. At $0.005/request through Scavio, vetting one creator (5 queries: profile + 4 video detail requests) costs $0.025, making bulk vetting of 200 creators cost just $5 total. This democratizes thorough vetting beyond expensive enterprise platforms.