Definition
Google Maps lead extraction is the process of programmatically pulling business listings from Google Maps -- including names, addresses, phone numbers, websites, ratings, and reviews -- to build targeted B2B or local lead lists.
In Depth
Google Maps contains millions of verified business listings with rich contact data, making it one of the most valuable lead sources for local services, agencies, and B2B sales teams. Extraction methods range from manual copy-paste (slow, 20-30 leads/hour) to browser extensions (50-100/hour) to API-based extraction (thousands per hour). The API approach is the only scalable option: Google's official Places API charges $32 per 1,000 requests for Place Details, which gets expensive fast. SerpAPI offers Google Maps results at $0.015/search. Scavio returns structured Google Maps data at $0.005/credit, including business name, address, phone, website, rating, review count, and operating hours. A typical lead extraction pipeline queries Scavio for a location + category (e.g., 'plumbers in Austin TX'), extracts contact details from the structured response, deduplicates against existing CRM data, and enriches with website scraping for email addresses. At Scavio's pricing, extracting 7,000 leads per month costs $30.
Example Usage
A marketing agency runs a daily pipeline that queries Scavio's Google Maps endpoint for 'dentists in [city]' across 50 metro areas, extracting phone numbers, websites, and ratings to build lead lists for their dental marketing clients.
Platforms
Google Maps Lead Extraction is relevant across the following platforms, all accessible through Scavio's unified API:
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