Definition
Generative Engine Optimization (GEO) is the practice of optimizing for generative search experiences like Google AI Overviews, Bing Copilot answers, and the SGE-era carousels that appear above traditional organic results.
In Depth
GEO overlaps heavily with AEO but focuses on surfaces inside search engines rather than standalone LLM products. Google AI Overviews, Bing Copilot summaries, and similar features pull from multiple citations to build an answer; GEO practitioners track which citations get selected. Scavio's SERP API exposes AI Overview content as a typed field so teams can monitor GEO performance as a first-class metric.
Example Usage
The SEO team tracked GEO performance weekly, measuring which of their pages were cited in Google AI Overviews for the target query set.
Platforms
Generative Engine Optimization (GEO) is relevant across the following platforms, all accessible through Scavio's unified API: