Claude Code Skill for SEO

An SEO consultant builds a Claude Code skill that generates weekly competitor analysis reports. The skill searches 30 keywords via Scavio, extracts top 5 competitors for each, aggregates ranking changes, and writes a markdown report to the project directory. Weekly cost: $0.15 (search) + ~$0.10 (Claude tokens). The consultant runs '/competitor-report' in their terminal every Monday, producing a client-ready document in 3 minutes that previously took 2 hours of manual research.

Claude Code Skill for SEO is relevant to Google, Reddit, YouTube. Scavio provides a unified API to access data from all of these platforms.

Claude Code skills are markdown-defined workflows that the Claude Code CLI executes as multi-step automations. For SEO, skills can chain Scavio's MCP server (mcp.scavio.dev/mcp) with file operations to build production SEO pipelines. Example skill: daily rank tracker that searches 50 keywords via Scavio ($0.25/run), compares results to yesterday's data stored in a JSON file, and generates a diff report. Another example: content brief generator that searches Google for a target keyword, analyzes the top 10 results' titles and descriptions, checks AI Overview citations, and outputs a structured content brief with recommended headings and word count. Skills run locally in the developer's terminal, which means no cloud infrastructure cost beyond the search API calls. The skill definition lives in the project's .claude/ directory and can be version-controlled. Compared to n8n or Make.com workflows that require a hosted server, Claude Code skills are zero-infrastructure: the developer runs them on-demand or via cron. The tradeoff: skills require Claude Code CLI ($20/mo for Pro, $100/mo for Max), and they execute sequentially rather than in parallel like a dedicated workflow engine.