Scavio for TikTok Influencer Audience Overlap Analysis

The Problem

Booking multiple TikTok influencers for the same campaign risks paying for the same audience twice. Without overlap analysis, brands waste 20-40% of influencer budgets on duplicate reach. Manual checking is impossible at scale.

How Scavio Helps

• Sample follower overlap between any two creators via API
• Jaccard similarity score quantifies audience uniqueness
• Identify connector accounts followed by multiple niche creators
• Cost: $0.16 per creator pair comparison (15 pages each)
• Scale to 10+ creator campaigns for under $2 total

Relevant Platforms

Quick Start: Python Example

Here is a quick example searching TikTok for "A DTC beauty brand evaluates 5 TikTok creators for a campaign. Pairwise follower overlap analysis (10 comparisons) costs $1.60 total. Results show creators A and B share 35% of sampled followers, while C, D, and E have under 5% overlap. The brand drops creator B, saving $8,000 in influencer fees while maintaining 95% unique reach.":

import requests

API_KEY = "your_scavio_api_key"

response = requests.post(
    "https://api.scavio.dev/api/v1/search",
    headers={
        "x-api-key": API_KEY,
        "Content-Type": "application/json",
    },
    json={"query": query},
)

data = response.json()
for result in data.get("organic_results", [])[:5]:
    print(f"{result['position']}. {result['title']}")
    print(f"   {result['link']}\n")

Built for Influencer marketing managers, talent agencies, brand marketers running multi-creator campaigns

Scavio handles the search infrastructure — proxies, CAPTCHAs, rate limits, and anti-bot detection — so you can focus on building your tiktok influencer audience overlap analysis solution. The API returns structured JSON that is ready for processing, analysis, or feeding into AI agents.

Start with the free tier (250 credits/month, no credit card required) and scale to paid plans when you need higher volume.