Local Business Market Research with Structured Data
Manual Google Maps research doesn't scale. Query local pack data across categories, extract ratings/reviews, build competitive landscape maps.
Manual Google Maps research does not scale past 10 businesses. To understand a local competitive landscape across dozens of businesses, multiple categories, and several neighborhoods, you need structured data extraction from local pack results. Query programmatically, extract ratings, review counts, business types, and build competitive landscape maps that reveal gaps and opportunities.
Why manual research breaks down
Opening Google Maps, searching "dentist near downtown", clicking each result, noting the rating and review count in a spreadsheet. This works for 5 businesses. For 50 businesses across 5 categories in 3 neighborhoods, you are looking at 750 data points. That is a full day of tedious work that needs repeating monthly to track changes. Structured data via search API turns this into a 2-minute script execution.
Querying local pack data
import requests, os, json
from collections import defaultdict
H = {"x-api-key": os.environ["SCAVIO_API_KEY"]}
BASE = "https://api.scavio.dev/api/v1/search"
def get_local_landscape(category: str, location: str) -> list[dict]:
"""Pull local pack results for a business category in a location."""
query = f"{category} in {location}"
resp = requests.post(BASE, headers=H,
json={"platform": "google", "query": query}, timeout=10)
data = resp.json()
local_pack = data.get("local_pack", [])
businesses = []
for biz in local_pack:
businesses.append({
"name": biz.get("name"),
"rating": biz.get("rating"),
"reviews": biz.get("reviews"),
"type": biz.get("type"),
"address": biz.get("address"),
"category": category,
"location": location
})
return businessesBuilding a competitive landscape map
def build_landscape(categories: list[str], locations: list[str]) -> dict:
"""Build full competitive landscape across categories and areas."""
landscape = defaultdict(list)
for cat in categories:
for loc in locations:
businesses = get_local_landscape(cat, loc)
landscape[cat].extend(businesses)
# Analyze each category
analysis = {}
for cat, businesses in landscape.items():
if not businesses:
continue
ratings = [b["rating"] for b in businesses if b["rating"]]
reviews = [b["reviews"] for b in businesses if b["reviews"]]
analysis[cat] = {
"total_businesses": len(businesses),
"avg_rating": round(sum(ratings) / len(ratings), 2) if ratings else 0,
"avg_reviews": round(sum(reviews) / len(reviews)) if reviews else 0,
"top_rated": sorted(businesses, key=lambda x: x.get("rating", 0), reverse=True)[:3],
"most_reviewed": sorted(businesses, key=lambda x: x.get("reviews", 0), reverse=True)[:3],
"low_competition": [b for b in businesses if (b.get("reviews") or 0) < 20]
}
return analysisExample: F&B landscape in Austin
# Food & Beverage competitive analysis
fb_categories = ["coffee shop", "thai restaurant", "pizza delivery", "juice bar"]
austin_areas = ["downtown Austin TX", "South Congress Austin TX", "East Austin TX"]
landscape = build_landscape(fb_categories, austin_areas)
# Find underserved categories (low avg reviews = less established competition)
for cat, data in landscape.items():
if data["avg_reviews"] < 50:
print(f"Opportunity: {cat} - avg only {data['avg_reviews']} reviews")
print(f" Low-competition spots: {len(data['low_competition'])}")Example: dental practices in Phoenix
Query "dentist", "orthodontist", "cosmetic dentist", "emergency dentist" across 4 Phoenix neighborhoods. The structured data reveals: general dentists are saturated (avg 200+ reviews, 4.7 rating), orthodontists are less competitive (avg 80 reviews), and emergency dentists have almost no local pack presence in suburban areas. That last finding is a direct market opportunity that manual research would take hours to surface.
Example: HVAC services in Dallas
HVAC has strong seasonal patterns. Query "AC repair", "heating installation", "duct cleaning" across suburbs. Track monthly to see which competitors invest in reviews during off-season (smart strategy: build review count when demand is low, dominate local pack when summer heat drives searches up). The data shows who is playing the long game versus who only appears during peak season.
Cost and frequency
Tracking 5 categories across 4 locations = 20 queries per run. Weekly monitoring = 80 queries/month = $0.40/month in API costs. That is less than a single cup of coffee for a continuously updated competitive landscape. Run monthly for slow-moving markets (dental, legal), weekly for fast-moving markets (restaurants, retail). Quarterly reports for investor or franchise decisions.