Trendyol is a large, established marketplace: Turkey's biggest, founded in 2010 and majority-owned by Alibaba (about 70% per reports). Whether a listing on it is a safe buy depends on who sells it, and that you can check. On November 15, 2026 we read 143 listings on trendyol.ae with Scavio's Trendyol API: 47 were sold by Trendyol itself and 96 by 50 other sellers, the 87 sellers on the 30 products we opened scored a median 9.4 out of 10, and 132 of the 143 showed a crossed-out price, at a median 38% off.
The question keeps coming up in the Gulf. On r/UAE, the first Google result for "is trendyol legit", a shopper found a game for "half of the cost" and asked if it was a scam; 35 comments later, people were still asking how it turned out. In a newer r/UAE thread with 50 comments, the most upvoted replies said the same thing in different words: read the reviews, and read the seller's reviews. So we read the sellers.
What we checked
We ran six searches on trendyol.ae in English, default order, first page: samsung phone, headphones, perfume, air fryer, lego and nike shoes. They returned 216 cards, 73 of them sponsored; we kept the 143 organic listings. Then we opened the first five products of each search, 30 in all, to read the seller holding the main offer (Trendyol calls it the buybox), every other seller, and their scores. Every number below is from those calls, made between 02:06 and 02:13 UTC.
Who sells the listings
- Trendyol itself sold 47 of the 143 listings (33%). The other 96 came from 50 other sellers. Every listing Trendyol sold carried the site's official-seller badge, as did 21 listings from other sellers.
- It depends on what you buy. No Samsung phone, headphone or perfume listing was sold by Trendyol: phones came from UAE sellers such as PHONEX and Tech Bay in Dubai and Al Arabia Cell in Sharjah. Nike shoes were the opposite: 35 of 36 sold by Trendyol, from Istanbul.
- Sellers sit in different countries. On the 30 products we opened, the buybox seller was based in the UAE on 17, in Turkey on 11 and in Singapore on 2. The seller's city is on every product page and in the API's
buy_box.seller.
So "Trendyol" on a UAE order can mean Trendyol shipping from Turkey, a Turkish brand or shop, or a local UAE seller. The OP's listing named Geekay, a UAE game retailer. On a marketplace, the name on the listing is the seller to check, and its record on Trendyol is what to read.
Their seller scores
Across the 30 products, 87 different sellers held the buybox or appeared as another seller. Their scores, out of 10, had a median of 9.4: 10 sellers scored 10, 3 showed a score of 0, and the rest ranged from 7.0 to 9.9. A seller page adds more. PHONEX, the seller on the first Samsung phone, returned:
{
"name": "PHONEX",
"score": 8.5,
"score_scale": 10,
"product_count": 32,
"follower_count": 251,
"city": "Dubai",
"on_trendyol_for": "1 Year",
"average_shipping_time": "17 hrs",
"average_product_rating": 2,
"store_url": "https://www.trendyol.ae/store/phonex-m-1131103"
}That is the "read the seller's reviews" advice from the thread, as fields: the score, how long the seller has been on Trendyol, how fast it ships and how buyers rated its products. On 16 of the 30 products there was more than one seller, and on all 16 the buybox seller had the lowest listed price. Ratings on the listings themselves ran high: 118 of the 132 rated listings averaged 4.0 stars or more, with a median of 81 reviews per listing; 11 had no reviews.
How deep the discounts are, and the "half price" question
132 of the 143 listings showed a crossed-out price, at a median 38% off. It varied by search: a median 14% off for phones, 25% for headphones, 35% for perfume, 38% for air fryers, 46% for LEGO and 62% for Nike shoes, where 31 of 36 listings were 50% or more off. None showed the lowest-price badge ("lowest price of the last N days") that the Turkish site puts on some offers. A crossed-out price tells you what the listing is compared against; it does not tell you what the item sold for last week.
Is it half the price of the same thing elsewhere? We read 10 of the same products on the Turkish site and converted at about 13.7 lira per dirham, the Wise and Investing.com quotes shown on Google that morning:
| Product | trendyol.ae (AED) | Sold by (UAE) | About, in TRY | trendyol.com (TRY) | UAE vs Turkey |
|---|---|---|---|---|---|
| LEGO Speed Champions McLaren MCL38 | 75.02 | Trendyol | 1,028 | 1,209 | 15% less |
| LEGO Botanicals Mini Orchid (10343) | 82.99 | Trendyol | 1,137 | 1,248 | 9% less |
| LEGO Disney and Pixar Up House | 249.98 | OyuncaklarÜlkesi | 3,425 | 2,700 | 27% more |
| LEGO Super Mario Game Boy (72046) | 220.94 | ERKA | 3,027 | 2,505 | 21% more |
| LEGO Creator 3in1 Retro Camera (31147) | 102.52 | MADEKA | 1,405 | 869.93 | 61% more |
| Nike Court Vision Lo (women's) | 101.98 | Trendyol | 1,397 | 3,919.51 | 64% less |
| Nike Court Vision Lo | 190.86 | Trendyol | 2,615 | 2,999 | 13% less |
| Nike Pacific (women's) | 168 | Trendyol | 2,302 | 3,296.69 | 30% less |
| Nike Star Runner 5 (grade school) | 89.5 | Trendyol | 1,226 | 2,523.51 | 51% less |
| Nike Run Defy | 156.75 | Trendyol | 2,147 | 2,738.19 | 22% less |
The UAE storefront runs its own price list, not a currency conversion: 7 of the 10 were cheaper there, all 7 sold by Trendyol itself, and the 3 dearer ones were sold by Turkish shops. Turkish prices are the buybox prices on trendyol.com; Nike prices on the Turkish site vary by size; on the women's Court Vision Lo, the UAE site showed 101.98 AED for every size but one. Three more products we opened on the UAE site, a Philips air fryer, a Samsung Galaxy A07 and an Ahmed Al Maghribi perfume, are not listed on the Turkish site at all. Ten products on one morning is a sample, not a rule.
What this data cannot tell you
- Whether an item is genuine. No price, score or badge proves authenticity. The data tells you who is selling and how buyers rated them, not what is in the box.
- Delivery, customs and returns. Delivery windows are on the product page, but whether a parcel arrives on time, what duty applies and how a return goes are not in any listing.
- Why a price is low. A crossed-out price, a checkout discount label or a seller's own price list are what the page shows; the reason behind them is not.
What the thread's buyers recommended is what the data supports: check who sells the listing, read that seller's score and reviews, and compare the same product from other sellers before you buy.
Check it yourself
Search the UAE storefront:
curl -s https://api.scavio.dev/api/v1/trendyol/search \
-H "Authorization: Bearer $SCAVIO_API_KEY" \
-H "Content-Type: application/json" \
-d '{"query": "nike shoes", "country": "ae", "language": "en"}'Each listing carries price, original_price, discount_percent, badges (including official_seller), rating, review_count, seller.id and a sponsored flag. Then open a product with POST /api/v1/trendyol/product and {"content_id": 260195180, "country": "ae", "language": "en"} for the buybox seller's name, score and city and every other seller, and a seller with POST /api/v1/trendyol/seller and {"seller_id": 1131103, "country": "ae", "language": "en"}. Each call costs 1 credit; checking 10 products and their sellers is about 20 credits. The same calls work on trendyol.com and 33 other storefronts with country. For developers watching sellers daily, how to get Trendyol seller prices has a polling script, and the best Trendyol seller price APIs measures how often the buybox seller is not the cheapest.
Try the Trendyol API free, 50 credits, no card, or run a search in the playground.
Reference: Trendyol API overview · search docs · product docs · seller docs · reviews docs · how to get Trendyol seller prices · best Trendyol seller price APIs
Frequently asked questions
Is Trendyol a legitimate company?
Trendyol is Turkey's largest e-commerce marketplace, founded in 2010 and majority-owned by Alibaba (about 70% per reports); its last reported funding round, in August 2021, valued it at $16.5 billion. Like any marketplace, it sells its own stock and lets other sellers list, so whether a given listing is a good buy depends on who sells it. That is the part you can check.
Who sells on Trendyol UAE?
Both Trendyol and other sellers. Of 143 listings we read on trendyol.ae on November 15, 2026, 47 were sold by Trendyol itself and 96 by 50 other sellers. Of the 30 products we opened, the seller holding the main offer was based in the UAE on 17, in Turkey on 11 and in Singapore on 2. The mix depended on the search: no phone or perfume listing was sold by Trendyol, while 35 of 36 Nike shoe listings were.
Why are Trendyol UAE prices so low?
The data shows two things. Most listings show a crossed-out price: 132 of 143, at a median 38% off, and 31 of 36 Nike shoe listings at 50% or more. And the UAE storefront has its own price list: of 10 products we compared with the Turkish site at about 13.7 lira per dirham, 7 were cheaper in the UAE and 3 dearer. A crossed-out price shows what the listing is compared against, not what anyone paid.
Does Trendyol ship to the USA?
Trendyol runs no US storefront. It sells in Turkey and through 34 international storefronts in Europe, the Gulf and Azerbaijan, including trendyol.ae for the UAE and trendyol.sa for Saudi Arabia; the US, the UK, Canada and Ireland are not among them.
How can I check a Trendyol seller before buying?
Open the seller's store from the listing and read its score out of 10, its time on Trendyol, its average shipping time and its product and seller reviews. Scavio's Trendyol API returns the same fields as JSON with /api/v1/trendyol/seller, and /product shows every other seller of the item with their score and price.