How to Get Ulta Beauty Product Data, Prices and Store Stock Through an API

To get Ulta Beauty product data programmatically, use Scavio's Ulta Beauty API. POST /api/v1/ulta/search returns a page of products with list price, sale price, dollars off, rating, review count and shade count; /category does the same for any ulta.com category; /product returns every shade with its sku id, the GTIN, ingredients and the five latest reviews; and /stores tells you whether one shade is in stock at the 10 Ulta Beauty stores nearest a ZIP. Every call costs 1 credit, about $0.002 on the Growth plan billed yearly.

Ulta Beauty publishes no developer API, and its site checks store availability one product and one shade at a time, so a price tracker, a shade finder or an agent needs another source. Each step below is a real call we made on November 2, 2026, with the response trimmed but not altered.

Step 1: Search products

curl -s https://api.scavio.dev/api/v1/ulta/search \
  -H "Authorization: Bearer $SCAVIO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"query": "lipstick"}'

"lipstick" returned 186 results over 3 pages, with 66 products on page 1, 3 of them sponsored, in 1.5 seconds. The first row, as captured:

{
  "position": 1,
  "product_id": "pimprod2057119",
  "sku_id": "2648428",
  "brand": "Maybelline",
  "name": "Serum Lipstick",
  "url": "https://www.ulta.com/p/serum-lipstick-pimprod2057119?sku=2648428",
  "list_price": 9.99,
  "list_price_range": null,
  "sale_price": 4.99,
  "sale_price_range": "$4.99 - $9.99",
  "discount": 5,
  "promo_text": "Up to $20 off with qualifier: Code GIFTS",
  "rating": 4.7,
  "review_count": 431,
  "badge": "Sale",
  "variant_label": "16 colors",
  "is_limited_stock": false,
  "sponsored": false
}

Prices are in dollars and discount is dollars off, not a percentage. sale_price is null when an item is not on sale; 7 of the 63 organic rows on this page were on sale. badge carries Ulta's own labels such as "Sale", "Only at Ulta" and "Online only", and sponsored lets you drop paid placements. Every row hands you the url, product_id and sku_id the next two steps need.

Step 2: Get every shade of a product

curl -s https://api.scavio.dev/api/v1/ulta/product \
  -H "Authorization: Bearer $SCAVIO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"url": "https://www.ulta.com/p/glow-reviver-lip-oil-pimprod2042290?sku=2615649"}'

For e.l.f. Glow Reviver Lip Oil the response named the selected shade, Pink Quartz (light pink), at $9 with no sale, a 0.25 oz size, GTIN 609332820043, a 4.7 rating from 11,774 reviews and the category path Makeup, Lips, Lip Oil. Then the shades, 10 in all; the first of them as captured:

{
  "sku_id": "2615654",
  "name": "Coral Fixation",
  "shade_description": "coral orange",
  "selected": false,
  "available": true,
  "out_of_stock_label": null,
  "image": "https://media.ultainc.com/i/ulta/2615654",
  "swatch": "https://media.ultainc.com/i/ulta/2615654_sw?img404=2615654"
}

fulfillment splits the ways to get it: shipping was "In stock and ready to ship" with "Free standard shipping over $35", same-day delivery was "Delivered for $6.95", and pickup read "Unavailable" because no store was selected. recent_reviews held the five newest reviews, each with title, body, rating, date, author and location; the newest, dated October 26, 2026, was a 4-star review that begins "I love Money Mauve!". Pass sku to switch to another shade and get its own price and availability.

Step 3: Find which nearby stores have that shade

curl -s https://api.scavio.dev/api/v1/ulta/stores \
  -H "Authorization: Bearer $SCAVIO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"product_id": "pimprod2042290", "sku_id": "2615649", "zip": "10001"}'

Pink Quartz near ZIP 10001 came back in stock at 8 of the 10 nearest stores. Trimmed to 2 of the 10:

{
  "product_id": "pimprod2042290",
  "sku_id": "2615649",
  "zip": "10001",
  "count": 10,
  "in_stock_count": 8,
  "stores": [
    {
      "store_id": "1638",
      "name": "2 Herald Square",
      "address": "51 West 34th Street, Suite 110, New York, NY 10001",
      "distance_miles": 0.17,
      "is_open": false,
      "open_label": "Closed",
      "curbside_label": null,
      "in_stock": false,
      "availability": "Out of Stock"
    },
    {
      "store_id": "1448",
      "name": "College Point Center",
      "address": "133-05 20th Avenue, College Point, NY 11356",
      "distance_miles": 8.37,
      "is_open": false,
      "open_label": "Closed",
      "curbside_label": "Curbside pickup until 5:00 pm",
      "in_stock": true,
      "availability": "In Stock"
    }
  ]
}

The nearest store, 0.17 miles away, was out of this shade, and so was Kings Plaza in Brooklyn; the other eight had it. open_label read "Closed" because we called late at night. Stock is per shade: across all 10 shades of this lip oil the same 10 stores were in stock in 93 of 100 checks, and the nearest store was out of 4 shades. Ulta publishes In Stock or Out of Stock, not a unit count, so never quote a quantity. Our 36 store calls took 0.7 to 8.3 seconds each.

Step 4: List a whole category

curl -s https://api.scavio.dev/api/v1/ulta/category \
  -H "Authorization: Bearer $SCAVIO_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"category": "/shop/makeup/lips/lip-oil"}'

The response opens with the category's own counts:

{
  "category": "/shop/makeup/lips/lip-oil",
  "title": "Lip Oil",
  "url": "https://www.ulta.com/shop/makeup/lips/lip-oil",
  "page": 1,
  "page_size": 64,
  "total_results": 147,
  "total_pages": 3,
  "count": 67,
  "sponsored_count": 5,
  "has_more": true
}

products[] then lists the page in Ulta's own order, in the same shape as search: e.l.f. Glow Reviver Lip Oil first at $9, then Buxom's sponsored Full-On Plumping Glossy Lip Oil at $27. Three organic rows were on sale, including Milani Fruit Fetish Lip Oil at $6.49 against a list price of $12.99. Pass page for the rest, filter on sponsored, and dedupe by product_id when you merge pages, because sponsored placements can repeat products.

All four endpoints

For how this compares with every other way to get Ulta data, see the best Ulta Beauty product data APIs. For what Ulta's store stock label can and cannot tell you, see checking Ulta stock at nearby stores.

Getting started

1. Sign up at dashboard.scavio.dev/sign-up: 50 free credits, no card required.
2. Copy your API key from the dashboard.
3. Send a POST to /api/v1/ulta/search with your key in the Authorization header.

Try the Ulta Beauty API free in the playground first, or call it from Claude and other agents through the MCP server.

Reference: Ulta Beauty API overview · search · category · product · stores