Cross-Platform Brand Monitoring from One API
Monitor brand across Google, TikTok, Reddit, and YouTube from one API for $3-15/mo instead of $289-609/mo in separate tools.
Monitoring your brand across Google, TikTok, Reddit, and YouTube typically requires 3-4 separate tools at $50-200/month each. A multi-platform search API consolidates all four into a single endpoint for $15-30/month, with structured JSON output that feeds directly into dashboards or Slack alerts.
The multi-tool problem
- Brand24: $119/mo for social monitoring (TikTok, Reddit, YouTube)
- SEMrush/Ahrefs: $129-249/mo for Google SERP tracking
- Mention: $41/mo for basic web monitoring
- Total: $289-609/mo for cross-platform coverage
Unified API approach
import requests, os
from datetime import datetime
def monitor_brand(brand_name, platforms=None):
if platforms is None:
platforms = ["google", "youtube", "reddit"]
results = {}
for platform in platforms:
resp = requests.post(
"https://api.scavio.dev/api/v1/search",
headers={"x-api-key": os.environ["SCAVIO_API_KEY"]},
json={
"query": brand_name,
"search_engine": platform if platform != "reddit"
else "google",
"num_results": 10,
},
)
results[platform] = resp.json().get("organic_results", [])
# TikTok via dedicated endpoint
tiktok_resp = requests.post(
"https://api.scavio.dev/api/v1/tiktok/search",
headers={"Authorization": f"Bearer {os.environ['SCAVIO_API_KEY']}"},
json={"query": brand_name, "count": 10},
)
results["tiktok"] = tiktok_resp.json().get("results", [])
return results
mentions = monitor_brand("Acme Software")
for platform, items in mentions.items():
print(f"\n{platform.upper()}: {len(items)} mentions")
for item in items[:3]:
print(f" - {item.get('title', item.get('desc', ''))[:60]}")Daily monitoring workflow
import json, smtplib
from email.mime.text import MIMEText
def daily_brand_report(brand_name):
mentions = monitor_brand(brand_name)
report_lines = [f"Brand Monitor Report: {brand_name}"]
report_lines.append(f"Date: {datetime.now().strftime('%Y-%m-%d')}")
report_lines.append("")
total_mentions = 0
for platform, items in mentions.items():
total_mentions += len(items)
report_lines.append(f"{platform.upper()} ({len(items)} mentions):")
for item in items[:5]:
title = item.get("title", item.get("desc", ""))[:70]
link = item.get("link", item.get("url", "N/A"))
report_lines.append(f" - {title}")
report_lines.append(f" {link}")
report_lines.append("")
report_lines.append(f"Total mentions: {total_mentions}")
return "\n".join(report_lines)
report = daily_brand_report("Acme Software")
print(report)Sentiment detection
Pair brand monitoring with an LLM to classify sentiment. Feed each mention through a local or cloud LLM for positive/negative/ neutral classification:
def classify_sentiment(mentions, llm_url="http://localhost:11434/api/generate"):
classified = []
for platform, items in mentions.items():
for item in items:
text = item.get("snippet", item.get("desc", ""))
if not text:
continue
resp = requests.post(llm_url, json={
"model": "llama3.2",
"prompt": f"Classify sentiment as positive, negative, or neutral. Reply with one word only.\n\nText: {text}",
"stream": False,
})
sentiment = resp.json().get("response", "neutral").strip().lower()
classified.append({
"platform": platform,
"text": text[:100],
"sentiment": sentiment,
})
return classifiedCost at daily monitoring cadence
- 4 platform searches per brand per day = 4 API calls
- Monitoring 5 brands: 20 API calls/day = 600/month
- At $0.005/call: $3/month total
- Versus $289-609/month for equivalent multi-tool setup
When to use dedicated monitoring tools instead
- Enterprise teams needing collaborative dashboards with role-based access
- Historical trend analysis spanning months or years
- Automated crisis detection with instant alerts
- Competitor benchmarking with share-of-voice calculations
Bottom line
For brand monitoring at startup or small agency scale, a multi-platform search API replaces $300-600/month in monitoring tools with $3-15/month in API costs. Add an LLM for sentiment analysis and a cron job for daily execution, and you have a production monitoring system for under $30/month total.