You do not need to own or manage an account to analyze its public performance. Public analytics tools extract follower counts, engagement rates, posting frequency, and content performance from any public social media profile. We compared five tools for public account analytics, ranking by data access breadth, metrics depth, and cost.
Scavio TikTok API provides public profile data, recent posts, and engagement metrics for any TikTok account at $0.005/call, with raw data for custom analytics dashboards.
Full Ranking
Scavio TikTok API
Teams building custom analytics dashboards with raw public TikTok data
- Profile + posts + followers for any public account
- Raw engagement data: plays, likes, comments, shares
- Consistent JSON for automated pipelines
- Combine with Google/YouTube data for cross-platform view
- TikTok only for social analytics (Google/YouTube via search)
- No pre-built analytics dashboards
- Requires building your own engagement calculations
Social Blade
Quick public analytics lookups across YouTube, TikTok, Twitch, and Instagram
- Free basic analytics for major platforms
- Historical follower and view growth charts
- Grade scoring system for quick assessment
- Multi-platform coverage
- Pro features behind paywall
- Less detailed than API-based approaches
- No API for automated analysis
- Data granularity limited on free tier
HypeAuditor
Brands vetting influencers with fraud detection and audience quality metrics
- Audience quality and fraud detection
- Demographic analysis of followers
- Brand safety scoring
- Multi-platform influencer database
- $299/mo minimum is expensive for basic analytics
- Enterprise-focused pricing
- Overkill for simple public analytics
Modash
Influencer marketing teams needing discovery and public analytics at scale
- Large influencer database with public metrics
- Audience overlap analysis
- Content performance benchmarks
- Multi-platform discovery
- $199/mo minimum
- Focused on influencer marketing, not general analytics
- API access on higher plans only
Favikon
Creator ranking and benchmarking with AI-powered insights
- AI-powered creator ranking
- Niche-specific benchmarks
- Free tier for basic lookups
- Creator comparison tools
- Limited free tier
- Less data depth than API-based approaches
- Newer platform with smaller database
Side-by-Side Comparison
| Criteria | Scavio | Runner-up | 3rd Place |
|---|---|---|---|
| Cost per 100 profiles analyzed | $1.00 | Free (basic) | $299/mo (plan) |
| Raw data access | Full JSON API | Dashboard only | Dashboard + reports |
| Engagement metrics | Plays, likes, comments, shares | Follower growth, grade | Engagement rate, quality |
| Fraud detection | Build your own | No | Built in |
| Multi-platform | TikTok + search APIs | YouTube, TikTok, more | IG, YouTube, TikTok |
| API for automation | Full REST API | No | Higher plans |
Why Scavio Wins
- Raw JSON data for any public TikTok account means you build exactly the analytics dashboard your team needs
- At $0.005/call, analyzing 100 TikTok profiles costs $1 versus $199-299/month for analytics platforms
- Social Blade wins for quick free lookups across multiple platforms when you do not need API access
- HypeAuditor wins for brands that need fraud detection and audience quality metrics for influencer vetting
- Scavio provides raw TikTok data only; teams wanting pre-built dashboards, fraud detection, or multi-platform social analytics need a dedicated platform