Google Maps contains structured business data that sales teams need: business names, phone numbers, addresses, hours, reviews, and categories. Scraping Maps directly violates Google's terms and leads to IP bans. APIs that provide this data through compliant channels let you build lead lists of local businesses by category, location, and rating. We compared five APIs for extracting Maps business data at scale for lead generation.
Scavio provides Google search results that include local pack and Maps data with business details, enabling lead extraction through SERP queries at $0.005 per search.
Full Ranking
Scavio
Teams extracting local business leads through Google SERP local pack results
- Google local pack results include business name, rating, and address
- Combine with regular SERP data for complete business context
- Affordable for systematic local lead extraction
- MCP server for agent-automated lead collection
- Local pack data is limited compared to dedicated Maps APIs
- No direct Google Maps Place Details access
- Phone numbers and hours not always in local pack results
SerpAPI Google Maps
Teams needing structured Google Maps data with minimal integration effort
- Dedicated Google Maps search endpoint
- Returns phone, hours, reviews, and full business details
- Clean JSON parsing of Maps results
- 100 free searches/month for testing
- $25/mo for just 1K searches limits lead volume
- Expensive at scale for large lead lists
- Unused searches expire monthly
DataForSEO Google Maps
High-volume local lead extraction at the lowest per-query cost
- Cheapest per-query for Maps data
- Returns full business details including phone and hours
- Queue mode available for batch extraction
- No monthly commitment
- $50 minimum deposit
- Complex API setup
- Queue mode delays results
Google Places API (Official)
Teams needing the most accurate and complete business data from the source
- Most accurate data directly from Google
- Full business details, photos, reviews
- Real-time availability and hours
- Official and fully compliant
- Most expensive option at $17/1K details requests
- Requires Google Cloud account and billing
- Rate limits on high-volume extraction
- Terms restrict storing data long-term
Bright Data Collector
Enterprise teams needing Maps data at massive scale from any geography
- Can extract from any Google Maps geography
- Pre-built Maps data collectors
- Handles anti-bot measures
- Highest scale possible
- $500/mo minimum is prohibitive
- Complex setup
- Compliance grey area for Maps scraping
Side-by-Side Comparison
| Criteria | Scavio | Runner-up | 3rd Place |
|---|---|---|---|
| Cost per 1K businesses | $5 | $25 | $3 |
| Phone numbers | Sometimes (local pack) | Yes | Yes |
| Business hours | Sometimes | Yes | Yes |
| Reviews | Rating + count | Full review text | Full reviews |
| Multi-platform | 6 platforms | Google only | Google only |
| Batch mode | Live only | Live only | Queue available |
Why Scavio Wins
- Combines local business data with regular SERP data and multi-platform search in one API and one pricing model
- At $0.005/query, extracting 1,000 business leads costs $5 versus $25 on SerpAPI or $17 on Google Places
- SerpAPI wins for teams that need full Google Maps business details including phone numbers and hours
- Google Places API wins for applications requiring the most accurate, real-time business data directly from Google
- Scavio's local pack data is less detailed than dedicated Maps APIs and may not include phone or hours