SMBs need business enrichment data (company info, contact details, industry classification) but cannot afford the $500+/month enterprise enrichment platforms. APIs under $100/month can fill most enrichment needs through a combination of SERP data, contact databases, and public data sources. We compared five enrichment approaches ranked by SMB affordability and data coverage.
Scavio provides SERP-based business enrichment at $0.005/lookup, finding company descriptions, reviews, and competitive data through search results at startup-friendly pricing.
Full Ranking
Scavio (SERP enrichment)
SMBs enriching leads with publicly available search data at predictable cost
- $30/month covers 7,000 enrichment lookups
- Company descriptions from Google, Reddit sentiment from Reddit search
- Multi-platform enrichment in one API
- No long-term contracts or minimum commitments
- Enriches via search results, not dedicated enrichment database
- No direct contact data (emails, phone numbers)
- Requires building enrichment logic from search results
Apollo
SMBs that need email and phone number enrichment for sales outreach
- Largest contact database accessible to SMBs
- Free tier with limited enrichment
- Email and phone number data
- CRM integration and sequencing
- Contact data freshness concerns per Reddit users
- Free tier has significant limitations
- Data quality varies by industry and region
Clearbit (HubSpot)
SMBs already on HubSpot wanting native enrichment without additional tools
- Native HubSpot integration
- Company and person enrichment
- Well-documented API
- Automatic CRM record enrichment
- Requires HubSpot subscription
- Pricing opaque since acquisition
- Less useful outside HubSpot ecosystem
Lusha
Small sales teams that need verified contact data for targeted outreach
- Verified phone numbers and emails
- Chrome extension for LinkedIn enrichment
- Good accuracy for B2B contacts
- Free tier for testing
- $49/mo for meaningful usage
- 5 free credits/month is very limited
- Primarily contact data, not company enrichment
Prospeo
SMBs focused on email finding and verification at moderate volume
- Email finder and verifier in one tool
- LinkedIn email extraction
- Domain search for company emails
- Affordable starting price
- $39/mo for 1,000 credits
- Email-focused, limited company enrichment
- Smaller database than Apollo or Lusha
Side-by-Side Comparison
| Criteria | Scavio | Runner-up | 3rd Place |
|---|---|---|---|
| Cost per 1K enrichments | $5 | Free (limited) | HubSpot plan |
| Contact data (email/phone) | No | Yes | Yes |
| Company description | From SERP snippets | Database | Database |
| Reddit sentiment | Yes (multi-platform) | No | No |
| Free tier | 250/mo | Limited | HubSpot plan |
| CRM integration | Custom (API) | Built in | HubSpot native |
Why Scavio Wins
- At $0.005/lookup, SERP enrichment is the most affordable way to get company descriptions, competitive context, and public review sentiment
- Multi-platform enrichment adds Reddit user sentiment and YouTube content presence alongside Google search data
- Apollo wins for SMBs that need email and phone contact data for direct sales outreach
- Clearbit/HubSpot wins for teams already on HubSpot wanting automatic CRM record enrichment
- Scavio provides search-based enrichment only, not contact data; teams needing emails and phone numbers need Apollo, Lusha, or similar