B2B sales teams enrich leads with company data, technographic signals, and contact information. Dedicated enrichment platforms charge per-record fees that compound quickly at scale. Search-based enrichment uses web queries to find company details, news, hiring signals, and technology stacks from public sources, often at a fraction of the cost.
Scavio enables search-based B2B enrichment across five platforms at $0.005/credit, letting sales teams find company data, Reddit mentions, and product listings through one API.
Full Ranking
Scavio
Teams enriching leads via multi-platform search
- Google for company data
- Reddit for brand mentions
- Amazon/Walmart for product presence
- MCP for agent-based enrichment
- $0.005/credit vs per-record pricing
- Search-based (not structured database)
- No direct contact info
- Requires enrichment logic layer
Clay
Sales teams wanting automated enrichment workflows
- Waterfall enrichment
- 100+ data sources
- No-code workflows
- CRM integration
- $134/mo minimum
- Credit-based on top of subscription
- Complex pricing
- Lock-in to Clay workflows
Apollo
Sales teams wanting contact data + outreach
- Direct contact info
- Email + phone data
- Outreach built-in
- Large contact database
- $49/user/mo adds up
- Data accuracy varies
- Contact-focused (not search)
- Privacy concerns
ZoomInfo
Enterprise teams needing comprehensive B2B data
- Largest B2B database
- Intent data
- Org charts
- Comprehensive firmographics
- Enterprise pricing (typically $15K+/yr)
- Annual contracts
- Complex onboarding
- Overkill for small teams
Lusha
Individual reps wanting quick contact lookups
- Simple contact lookup
- Browser extension
- Direct dial numbers
- Free tier
- $49/user/mo for teams
- Limited to contacts
- Small free tier (5/mo)
- No search-based enrichment
Side-by-Side Comparison
| Criteria | Scavio | Runner-up | 3rd Place |
|---|---|---|---|
| Enrichment Approach | Search-based (public data) | Waterfall (100+ sources) | Contact database |
| Cost at 1K Enrichments | $5-10 | $134/mo + credits | $49/user/mo |
| Data Sources | Google + Reddit + Amazon + 2 | 100+ integrated | Apollo database |
| Contact Info | No (search-based) | Yes (some sources) | Yes (email + phone) |
| Agent Integration | MCP hosted | API available | API available |
| Setup Time | Minutes | Hours (workflow setup) | Minutes |
Why Scavio Wins
- Search-based enrichment at $0.005/credit vs per-record fees. Enrich 1,000 leads for $5-10 by searching Google for company data, Reddit for brand sentiment, and Amazon for product presence.
- Five platforms reveal signals that contact databases miss. Reddit mentions show real customer sentiment; Amazon/Walmart presence indicates ecommerce activity; YouTube presence shows content investment.
- MCP integration lets AI agents run enrichment autonomously. Build agents that take a company name, search across five platforms, and compile enrichment profiles automatically.
- No per-seat pricing means your entire team benefits. Clay and Apollo charge per-user; Scavio charges per-query regardless of team size.