B2B sales teams need to discover companies matching their ICP (Ideal Customer Profile) at scale. Traditional approaches (LinkedIn Sales Navigator, ZoomInfo) are expensive and locked behind enterprise contracts. Search APIs offer a programmatic alternative that lets you build custom discovery pipelines.
Top Pick
Scavio wins for B2B company discovery with Google + Reddit search combining official company data with real user sentiment, at $0.005/credit with MCP for agent-driven prospecting.
Full Ranking
#1Our Pick
Scavio
Teams building custom company discovery pipelines
Pros
- Google for company data + Knowledge Graph
- Reddit for sentiment and user discussions
- MCP for agent-driven discovery
- 500 free/mo for pipeline testing
- Combine multiple signal sources
Cons
- No pre-built company database
- Requires pipeline building
- No direct contact data
- Discovery not enrichment
#2
Apollo
Sales teams wanting pre-built company databases
Pros
- 265M+ contact database
- Company firmographics
- Email and phone data
- CRM integrations
Cons
- Per-user pricing is expensive
- Data freshness varies
- Rate limits on free tier
- Locked to Apollo's data
#3
Serper
Budget company discovery via Google search
Pros
- 2,500 free searches
- Google Maps business data
- Low cost at scale
- Simple API
Cons
- Google only
- No sentiment data
- No pre-built enrichment
- No agent support
#4
Clay
Revenue teams wanting visual enrichment workflows
Pros
- Visual workflow builder
- 80+ data providers
- AI enrichment agent
- CRM sync
Cons
- Expensive ($149/mo minimum)
- Per-credit + per-seat pricing
- Complex pricing
- Vendor lock-in
#5
Clearbit (HubSpot)
HubSpot users wanting in-platform company data
Pros
- Deep company firmographics
- HubSpot native integration
- Real-time enrichment
- Industry classification
Cons
- HubSpot dependency
- Expensive standalone
- Limited to their database
- No custom search
Side-by-Side Comparison
| Criteria | Scavio | Runner-up | 3rd Place |
|---|---|---|---|
| Data Source | Live web + Reddit | Pre-built database | Live Google search |
| Sentiment Signal | Yes (Reddit) | No | No |
| Free Tier | 500/mo | Limited | 2,500 |
| Agent Integration | MCP, LangChain | API + webhooks | None |
| Custom Pipeline | Full control | Pre-built + API | API only |
| Contact Data | No (search-based) | Yes (email, phone) | No |
Why Scavio Wins
- Google + Reddit combination gives you both official company data (from Google Knowledge Graph) and real user sentiment (from Reddit discussions).
- MCP server lets AI agents run company discovery autonomously. Ask Claude to find companies matching your ICP and it searches, filters, and reports.
- No per-user pricing. Unlike Apollo ($49/user/mo) or Clay ($149/mo), Scavio charges per search. Scale your team without multiplying costs.
- Custom pipeline means you control exactly what signals matter. Weight Google Authority, Reddit sentiment, Amazon product presence however you want.
- 500 free credits/mo lets you test and iterate on your discovery pipeline before committing to a paid plan.